New Year's Day Polar Bear Plunge Event

Imagine starting your year surrounded by people who are choosing to begin with intention, courage, and a little bit of cold. That’s exactly what our New Year’s Day Polar Bear Plunge Block Party is all about. On the morning of January 1, we’re taking over the block right outside the studio and turning it into a celebration of fresh starts. Think bundled-up crowds, that crisp first-day-of-the-year air, music playing, and everyone gathering for one bold moment to mark the beginning of something new. We’ll have local vendors bringing their best, music that makes the morning feel alive, giveaways that spark a little joy, and epic one-day-only discounts to help you begin your wellness journey with momentum. Whether you’re here to plunge, here to cheer, or here for the community, you’re part of the magic. Start the year with a story you’ll actually want to tell. Start with a plunge, a laugh, a little courage, and a lot of heart.