Vendor Rush: Diving Into the New Year is a high-energy community pop-up market designed to spotlight local small businesses, independent makers, creators, and emerging brands. Attendees can expect a vibrant marketplace filled with unique handmade goods, art, fashion, wellness products, food vendors, and interactive experiences — all set against the lively atmosphere of Downtown Orlando. Guests can enjoy: • A curated lineup of 30–50 diverse vendors • New-year-themed activities and giveaways • Family-friendly entertainment and community engagement • Opportunities to shop small, discover new brands, and support local entrepreneurs This event brings people together to celebrate creativity, culture, and community while giving small businesses a platform to grow, connect, and shine.