Customer Insights and Market Research

Strong businesses are built on understanding people, not assumptions. This workshop helps founders learn how to gather and use customer insights without expensive tools or complicated studies. You will learn approachable methods to validate ideas, understand buying behavior, and identify what customers truly value. The goal is to help you make decisions based on evidence instead of intuition alone. What We Will Cover • How to ask questions that produce honest answers • Simple research methods founders can use immediately • Identifying patterns in feedback and behavior • Using insights to improve offers, messaging, and pricing Leave with practical techniques to reduce risk and increase relevance. Ideal for Ideation and Incorporation stages