Mastering Hyperlocal Lead Gen & Google Business Profiles

Two hours. Two CE credits. One complete local visibility strategy. Most agents pick a farm area and then wonder why the phone doesn't ring. The problem usually isn't effort — it's that the work is only happening on one side of the equation. I'm teaching both of these classes back to back on August 11, because they're two halves of the same job. Mastering Hyperlocal Lead Generation — Course #38424-RECE, 1 hour CE, 1030 AM This is the outbound side. You'll learn how to choose and dominate a specific area, build content that makes you the obvious local expert, and turn neighborhood presence into consistent conversations. You'll leave with a local marketing plan, a stack of content ideas you can actually execute, and a lead strategy that doesn't depend on buying leads. Google Business Profiles for Real Estate Agents — Course #38427-RECE, 1 hour CE, 1130AM This is the inbound side. Your Google Business Profile is what decides whether you appear when someone in your farm area searches "realtor near me" at 9 p.m. on a Tuesday. You'll learn profile optimization, a posting strategy that keeps you ranking, and review tactics that build the credibility Google rewards. Why they belong together Hyperlocal marketing builds your reputation in a specific area. Your Google Business Profile is what makes that reputation findable the moment someone is ready to act. Do the first without the second and you're doing great work that nobody can find. Do the second without the first and you're findable, but forgettable. Take them together and you've got a system: you show up in the neighborhood, and you show up in the search results when that neighborhood goes looking. Details * Provider #10983 * 1 hour of TREC-approved CE per class, 2 hours total * In person at 1800 West Loop, Houston, TX 77027 * Taught by Leslie Grillon * Bring your phone and your laptop — we'll be working in your actual profile Who this is for Agents farming a specific area, agents who want more inbound calls without a bigger ad budget, and anyone who has claimed a Google Business Profile and never touched it since. Seats are limited. Register once and you're in for both.