From Invisible to In-Demand

Most businesses aren’t struggling because they’re bad at what they do. They’re struggling because the right people can’t find them. In this session, From Invisible to In-Demand, Tom and Jacquie Peterson of Splash Social Marketing break down how your website, SEO, and social media should actually work together—without turning your week into a full-time marketing job. This isn’t theory. It’s a practical playbook designed for busy business owners and nonprofit leaders who need results, not more noise. You’ll learn: * How customers are really searching for services like yours * Where most businesses lose visibility (and how to fix it) * How your website, SEO, and social media should support each other * What you should be doing weekly vs. what’s a waste of time * Simple ways to increase visibility without increasing your workload Whether you’re starting from scratch or trying to improve what you already have, you’ll walk away with clear, actionable steps to help your business get found—and chosen. Join us for this session of the Business Playbook Lunch Series and leave with a plan you can actually use.